12 Steps To Make Your Online Product Sell Fast!
Are you an internet marketer? You may have created digital
products or have bought in private rights to ebooks -- but
still struggling why no much sales.
The following are some of the factors that you need to
consider in overall design and marketability concept of
your product.
1. Your headlines should create captivating factual data
by using numbers instead of general categorization and
create a sub-heading for your headlines. Most of the great
headlines have this factor.
2. Include written, video or recording testimonials from
your satisfied customers. This helps build credibility and
assurance from your customer that they are dealing with a
legitimate merchant.
3. As a rule of the thumb, use white background, no flash
animations and use the standard Arial, Verdana or Times
New Roman fonts.
4. Create a sense of urgency or scarcity on the product.
You can specify that you only allow 500 sales so as not to
saturate the market (if you are giving Resell rights) or
you can use a date countdown and the price will increase
from this date onwards, etc.
5. If you are selling a software, ensure that you have
highlighted customer support for installations or queries.
Is the upgrade lifetime? Do they need to pay for the
upgrade? How to install to your MySQL database? Is
installation manual or video included? Who to contact if I
need help? etc.
6. To add credibility, always include the endorsements and
logo of internet authority sites like Trust, Better
Business Bureau, etc.
7. BEFORE you show them the "buy now" button, inform them
the product price, what are the mode of payments (2checkout,
Palpal, clickbank, or e-gold, etc), how is the download
format (.doc, .pdf or .exe file), how big is the file, etc.
I have encountered sales copy with no price indication at
all and they only provide the price when you are already at
the credit card fill-up form page. I find it unethical,
dishonest and annoying.
8. You can include "Forum or Customer's Only Discussion
Board" online for your customers to communicate about your
business or similar information. This is especially helpful
if your product is a software or a business support that
requires customer interaction.
9. Publish newsletter to keep your customers informed of
important or helpful information related to their purchase
and to keep them informed for your new products.
10. Let them know where to reach you. Include your email
address or office telephone number or you can direct them
to your helpdesk link. Again, I have encountered great
product with no customer support link or contact
information from its merchant. Do you have peace of mind?
I bet you won't buy at all.
11. When necessary, include free/bonus ebook, software or
reports to compliment their purchase. Almost always, buyers
buy because of the free gifts. Always remember to include
the price value of your free gifts.
12. Always include Terms Of Service, Copyright Policy,
Anti-Spam Policy and Earning Disclaimer, when necessary.
Hope the above guides can help you in your product sales
preparation.
Source: http://www.ArticlePros.com/author.php?Jerry Navarro
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