Done right, this chiropractic marketing approach actually requires LESS WORK and LESS TIME than what you're probably doing right now. Here's how it works: First, take a look at the report of findings you do with prospective patients. Maybe it's a formal report of findings. Or, maybe it's more of an informal consultation or process you bring prospective patients through. Regardless, how many of the prospective chiropractic patients you meet with in a given week are actually coming into your office "PRE- SOLD" on chiropractic care with you? In other words, how many are coming in to your office having already decided they want chiropractic care with you and are ready to write your office a check immediately? For most doctors, not many. Most chiropractors rely on some type of report of findings to show prospective patients why they need chiropractic care. Most doctors are thrilled to get prospective patients into their office for some type of appointment. This way they can bring them through some type of report of findings and hopefully convince them of the value of chiropractic care. But, frankly, this way of trying to convert prospective patients into paying patients is incredbily inefficient, wastes tons of time, and burns out a lot of chiropractors. If you're at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients. It just stinks! But, thank goodness, there's a better, more effective, easier way. Here it is: Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health. Stop meeting with people you have to "sell" on the value of chiropractic care. That's just nuts. You're not a salesman or saleswoman, right? That's not why you got into chiropractic care, right? To sell? Instead, make sure you only meet with prospective patients who are "sold" on getting chiropractic care with you, *BEFORE* they ever walk in your door. This way, your report of findings, your persuasion skills, and your "sales skills" are all irrelevant. This way you don't have to be a "smooth talker", you don't have to "sell". Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it's no longer about how good you do a report of findings. Or, how persuasive you are when talking about chiropractic. They've already decided they want to become your patient... BEFORE you've said one word to them. So, how do you do that, you're wondering? How do you pre-sell prospective patients before they walk in your door? You do it with your marketing, that's how. Always remember, the purpose of your marketing is to make "selling chiropractic" unnecessary. In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling". Think about it like this... Have you ever purchased anything where you knew you were going to buy it before you walked in the store? If so, you were PRE-SOLD. I'm sure in that instance your purchase had nothing to do with any sales presentation or something the clerk said to you, right? You walked in there ready to buy... ready to invest. And, because of that, someone "selling you" was completely unnecessary. When your marketing does that for you... when it brings people in pre-sold... meeting with prospective patients and growing your practice become extremely fun (and lucrative)! :-) This is why you should never just throw together marketing for your practice. It's certainly why you should also never avoid marketing, that's for sure. Because doing either simply sets you up to meet with people that are going to need to be SOLD by you on chiropractic care. And, when that happens you waste a lot of time, convert far less people into paying patients, and make a lot less money.
Source: http://www.ArticlePros.com/author.php?Todd Brown
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