On Page optimization is an important part of any search engine optimization campaign. If on page optimization of a website is done carefully keeping in mind some of the important factors then there is maximum chance of getting a high search engine ranking.

Things to do in On Page Optimization:

Title: Since all the sites are known to search engines by its title first, so an attractive and keyword rich title should be used to represent the website.

Head: This part of web page contains two important thing for SEO point of view. These are:

• Description Meta Tag: An effective description should include all the important Products/Services in the form of nicely written keywords format present on that particular page.


• Keywords Meta Tag: Use all the important keywords in this meta tag.

Body: Body of a website requires more concentration while optimizing it. The entire body part should check for errors. There are a number of sites available on web that can do this for you free. There are a number of automatic web page compilation programs which can give you the output of html error check within some seconds. Some more things that you can do in body part are:

• Alt Tag: According W3 guidelines all images on a web page must contain the Alt tag. It is beneficial in cases when the images are not displayed due to some problem, then the alternative text contained in the images are displayed to the users to understand what was there at the place of images.


• Anchor Text: Hyper-linking some important words or a group of words to direct users to some other destination is very good in regards of SEO. The words contained in that hyper-links are called Anchor Text. Since these words represent some other document by being linked so the Anchor text gets more value as compared to other simple texts present on a web page.


• Title in href: you should use title tag to briefly describe a link to some other page.