Internet Marketing Strategy News: Syndicate Your Content to Increase Your Traffic and Conversion Rates
Articles about the benefits of using RSS for content syndication are popping up all over the media. How will RSS fit into your Internet marketing strategy? RSS is Really Simple Syndication, a new online tool for promoting your information to wider audiences. Syndication is not a new idea. You often see columns or cartoons in more than one newspaper. TV shows get sold to cable networks and to other countries. The idea is to reach an audience you would not otherwise have access to. Since there are millions of people online--88% of all economically active Americans are online every day--you are probably not reaching the maximum audience for your content. There are people online searching for the products and services you provide. To reach them you have to be found when they search on those keywords or phrases that describe what you do. To syndicate successfully online you need two things 1. Good content people will want to read 2. A way to get this content out to the widest possible audience - RSS Let's look at the content part first. Where will it come from? What do you have to say? Why would people want to read your information? Every business has a wealth of information about their industry, their product or service or tips on how to do something better. There are newsworthy stories in every business. It may take someone with an eye for what is newsworthy, but it is there. The Internet recently romped past TV and newspapers to become the number one choice for news and information in the 18 - 54 year age group. Yahoo! News is now has the largest online news audience - bigger than CNN, the BBC, New York Times or USA Today. A well-written press release that is optimized for inclusion in the news engines can get you a page one result on your keyword in 24 hours! Adding this content to your website gets these press releases indexed by the search engines and they start to show up in the natural search results as well. You definitely should make this part of your Internet marketing strategy. Now to the syndication part: Once you've generated the articles--you've put them into the news engines and they are on your website--how do you reach "unknown audiences" who may be interested in your product? RSS (Really Simple Syndication) is the answer. It is a new technology that can be used easily, even by the most non-technical person. Add an RSS feed to your "Latest News" feature and make it available to others looking for this kind of content. There are search engines for RSS feeds now. People looking for content know where to find the RSS feeds. All you have to do is make yours available. Soon your content appears on related websites all over the Internet--sites you did not even know about. Interested potential customers start to subscribe to your feeds. Your traffic and your conversions soar. For more information about enhancing your bottom line by incorporating some of the above in your Internet marketing strategy, contact us.
Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit http://www.expansionplus.com.
