Search Engine Visibility Vital As Search Use Grows
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The statistics supplied by research databases such as Forrester and comScore, provide very useful and important information on the impact of Internet marketing today. Within this topic, we can also consider statistics on search engines such as Google and Yahoo, and realize the importance each provides in terms of visibility and traffic generated. But how does search engine visibility impact consumers, Internet based companies or just the curious industry readers? Statistics on the use of search engines for 2006 Last year it was estimated that MSN Search held a 13.2% share of searches in the US market in March 2006 (comScore Media Metrix Ratings), while Google Sites led the pack with 2.7 billion search queries performed, followed by Yahoo Sites (1.8 bln), MSN-Microsoft (849,000), Time-Warner Network (486,000), and Ask Jeeves/Ask Network (376,000). What does this mean for you? More and more people are turning to the search engines to find information and unless all your web content is optimized for the search engines you're losing business hand over fist. Search engine visibility is no longer optional - it's a must. All your content must be optimized - web pages, press releases, blogs, RSS feeds. And if you are podcasting (and you should be!) you need to optimize the podcast and the show notes page. Now is the time to learn how to find the best 'long tail' key phrases that can bring you high rankings and search engine visibility fast, while you work on the broader 'head' words. If you are in the BtoB space, Google visibility is essential. Studies show that while BtoB buyers find 25% of their data in print trade magazines and 30% in online newsletters, the other 45% use Google search. Search engine optimization (SEO) is an integral part of marketing and PR today. And it's a great source of marketing information. Marketing and PR people need to work with their SEO and SEM folk on keyword research and strategy. If you don't have someone in-house who can steer you in the right direction, contact me and we can work with you to identify your keywords and phrases and show you how to obtain great search engine visibility.
Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit http://www.expansionplus.com.
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