A question that keeps countless small business owners awake at
night is how do I attract customers and grow my business when I
have little or no money for marketing?
Small business marketing expert, Peter Geisheker of The
Geisheker Group, Inc., solves this marketing problem for small
business owners by teaching them how to use low cost "Guerrilla
Marketing" strategies to grow their business.
Peter Geisheker's Top 5 most effective low cost marketing
strategies are as follows:
1. Create a revenue sharing partnership with a business that
sells a non-competing product to your target market. The way to
structure this partnership is that your partner includes
information about your product or service in their marketing
materials and in exchange you give them a commission on each
sale.
2. Join a local and/or national barter exchange network and
trade your products or services for advertising services such
as radio or print advertising. For more information, go to
http://www.bni.com
3. Write and distribute a news release telling the media about
your business news. You can announce a new product or service,
a unique way of doing business, a company anniversary, new
employees you have hired, a new office location, etc.
4. If you have a website, you can inexpensively drive very
targeted customers to your website using the Google Adwords pay
per click search engine marketing service. Depending on the
keywords you choose, this service can cost as little as five
cents to send a prospective buyer to your website. This
marketing tool works wonders when you have a well written sales
message on your website. For more information, go to
https://adwords.google.com
5. Create step-by-step sales scripts to help you and your sales
force make powerful presentations and close more sales. Create
several responses to each objection you routinely hear from
prospective customers and memorize those responses. The more
confident you sound when talking to prospective customers, the
more those customers will trust you and have faith in your
ability to help them. You must also create and memorize several
closes so when you are talking to a client, you know how to
confidently ask for the sale.
Source: http://www.ArticlePros.com/author.php?Peter Geisheker
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