Targeting your customers is vital to your business success.
Increase your profits by focusing on prospects who are
likely to buy your products or services. Ask the following
questions to find out who your ideal customers are and what
they want:
. Who wants or needs your products or services?
. What is the age range, gender, profession, industry,
income level, and education of your ideal customers?
. What are your customers' needs, wants, and concerns? What
information do they want? Why do they want or need your
products or services? How do they use your products and
services?
. What problems do they have? What problems can you solve
for them? What problems do your products or services
solve?
. Are most of your customers computer literate? What
computer monitor do they have? What browsers do they use?
What software do they use? Do they connect to the Internet
with a slow modem or a fast cable or DSL connection?
. Who will be visiting your web site? Why will they come to
your site?
After finding out who your ideal customers are and what they
want, target the content and design of your promotional
materials and web site directly to them.
Attract your target audience with a benefit-oriented
headline. Tell right away what you're offering and what's in
it for them. For example: "Authors and Web Entrepreneurs -
Write a Profitable Ebook in Less Than 30 Days. Book coach
tells you how."
Make your text large for seniors. Use a conservative design
for accountants. Make your design colorful for children.
Avoid movies, sounds, and animations on your web site if
your customers have slow computers and Internet
connections.
Are your sales materials and web site targeted to your ideal
customers? If they're not, revise them. It will dramatically
increase your profits.
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