11 Hot Tips to Make Google Adwords Pay

Have you tried Google Adwords and watched your money go

down the drain faster than you ever thought possible? This

is the second in three articles about how to make Google

Adwords work for you instead of watching your hard earned

money go to Google Adwords.

Hot Tip # 4 - Edit your campaign with negative keywords

Negative keywords prevent your ads from showing up in

searches that you don't want such as "free widgets". This

helps prevent wasted clicks which tend to do nothing but

cost you money. If you only sell red and blue widgets then

you should add yellow as a negative keyword. You make a

search negative by using the minus sign i.e. "-yellow".

Hot Tip # 5 - Go with your gut

If you are using a tool such as Google Adwords' Traffic

Estimator, realize that it is known for returning less than

accurate results for your keyword. Don't let that be your

decision maker.

Adwords Traffic Estimator is not accurate for narrowly

defined keywords phrases or "niche" words. Go with your

instincts and try it out. Fortunes have been made by people

who are willing to march to a different drummer.

Automated systems are helpful but they are far from perfect.

Hot Tip # 6 - Run lots of keywords

Start out with lots of keyword phrases and monitor them.

Not all people think the same so not all people are going

to use the same search phrases. This way you will catch

people who you normally wouldn't catch. If you find that

you are getting few or no clicks, then pare them like you

would the branches on a tree.

Remember to use the exact keyword matches and negative

keywords when doing this.

Hot Tip # 7 - Rotate your ads and split test

Google lets you have more than one ad for your ad group.

It then rotates them and keeps track of which ad gets the

higher CTR. Google Adwords will then begin to show that ad

more often than the ad with lower CTRs.

The best way to do this is to test and run only two ads at

a time. This way you can tightly manage your variables.

Some tests have shown several hundred percent changes in

click through rates just by switching around the first and

second lines of an ad.

If you start split testing more than two ads at a time,

the variables will quickly get out of control.

Hot Tip # 8 - Be Darwinian

Once you have identified that one version of your ad

doesn't work as well as the other version, get rid of it.

Now make the stronger ad your baseline and run another ad

against it to see which is the stronger. What you are

trying to do is improve your ad.

What is the correct sample for testing ads? Top experts

say that 50 clicks may be enough but 100 clicks is better.

A larger sample gives more accuracy. You, of course, know

what your budget will allow for.

This is a continuous process that will strengthen your CTR

rates and gain more customers at a continuing lower cost.

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Source: http://www.ArticlePros.com/author.php?Dan Foley

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