Simply put, back-end marketing is the only way to do business. If you’re not
doing a whole lot of it now, there’s a good chance that your business model
is leaving a lot of money on the table unnecessarily. And there is also a
good chance that you have several competitors who know better—who will snap
that money up—and who will ultimately put you out of business if you don’t
change… and fast.
So why is back-end marketing so important? I sat down and thought about it. I
came up with dozens of different reasons, but I’ve limited this article to
only four of the more important reasons. Next time you question whether or
not you should use back-end marketing, look no further than this list…
1. In virtually all situations, it is far cheaper to sell a second product to
an existing customer than it is to find a new customer. Some marketers
estimate that it is 10 times cheaper. Even if it isn’t that much cheaper for
you, it is still probably considerably cheaper. So do yourself a favor and
switch your marketing efforts to your existing customers. It will
significantly cut the costs of your marketing efforts.
2. Your existing customers will be willing to pay more than will complete
strangers. This is because existing customers have purchased your products
and have used them. They now know that you are a legitimate Internet marketer
who has something useful to them. Other people do not know this. And that is
precisely why you should attempt to sell your higher-end products to your
existing customers, rather than people you do not know: they will resist less
and this will result in a higher conversion rate.
3. Believe it or not, offering back-end products that are actually useful
complements to your existing products will get your current customers to
trust you. Rather than making you appear to be a scam artist, useful and
reasonably-priced upsales will demonstrate that you are committed to
providing your customer base with all of the information they need in order
to be successful marketers.
4. Offering a large discount through a “back-end” sale gives you an excellent
means through which you can re-activate “inactive” customers. You may not
realize this now, but inactive customers are some of your best prospects.
While they are not currently following your product releases, they have
purchased from you in the past—and they may be a single email away from
purchasing from you again in the future.
And there you have it: four concrete reasons why you should use more back-end
marketing. If you didn’t know these before you read the article, you have
probably quickly identified them as good reasons for using back-end marketing.
If you want to learn more about how you can actually use back-end marketing
to your advantage, please visit my site at http://www.mmpmarketingonline.com,
where you will find free, seven-day course on back-end marketing, a free
report on back-end marketing, and a full-length, detailed ebook on back-end
marketing.
Source: http://www.ArticlePros.com/author.php?juan munoz
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