My mother used to always tell me “it’s not what you do, but how you do it.” As a kid I would think my mother was a walking tape recorder spitting out clichés I was sure to forget.
Boy was I wrong! To her credit, I learned that you can deliver the most devastating news in a classy, professional, calming way if you know the tricks.
I’m glad my mother taught them to me.
It’s a known fact that if your headline doesn’t hit ‘em you’ve lost ‘em. The first words that the reader sees must be dynamic, yet persuasive enough to get their attention.
Your headline, if worded properly, will open the door for your prospects to see what else you have to offer. Once you have their attention, now you must create an interest in your product; oh and by the way, it had better offer a solution to a problem for your customer.
Prospects will purchase a product if it has value, or benefit to them. The next thing your ad must do is give add value to the quality of life for your prospects. You must address the WIIFM (what’s in it for me) syndrome at this point.
You’ve got their attention, they are interested, now you have to tell them something else to keep your prospect reading. You might want to use this example,
“Learn the single most effective way to stand out from the competition and make your product earn millions.”
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Now, they are interested. Now your prospect is curious and they are anxious to see what else you might have to benefit them. Don’t lose them here. Don’t get greedy and see the finish line before you get there.
Instead, throw more of a teaser into it, by creating desire.
At this point, your prospect has decided they are going to finish reading what you have to offer. This is the perfect opportunity to grant your customer access to a glimpse of what they’ll get if they get ready to act. When creating desire, it should serve as the prelude to action.
Here’s another example….
“A virtual treasure trove of resale and master resale rights packages to those who know where to look”
Last but not least, the call to action. The reason you hope they read your ad this far is because they are going to contact you. Because otherwise, what good is your ad? Surely, you will follow up with the lead because your call to action line sounded like this,
“You can create your own massive resale rights package in 7 days or less!”
I won’t insert another link here, but you get the message. Your headline is what attracts them, your content is what holds them, and your call to action is what hooks them.
I hope you’ll take action now. A future of unlimited financial security awaits you.
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Source: http://www.ArticlePros.com/author.php?LaTease M. Rikard
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