More often than not, the formula for success at doubling sales online does not begin and end with the alluring website or being on top of search engines.
Of course, having a captivating website does help, but a good number of companies tend to think that their online appeal will do all their work for them. This unfortunately is a stereotypical error that undermines the power of human connection that helps bond potential customers to a company. Future clientele often look for the little element that makes them each feel independently important, genuine people with indisputable knowledge.
Often, the most disregarded aspect of online sales is customer service and eventually email communication. It’s simple really, no business would leave a potential customer waiting for more than 24 hours without replying to a query unless they were a large bank or some firm that just does not need the business. However, as unwise as it sounds, this is what most companies do, ultimately damaging their own chances at success by postponing emails to clients.
The following 8 steps should help in limiting the self-sabotage of one’s online business
1. Begin with a simple prioritizing method in your emails so that “sales oriented” emails are answered first and then others later.
2. Ensure that these “sales oriented” emails are replied to within 12 hours if possible, with even a simple “I will get back to you” in some cases. Make sure that inessential emails are replied to within a day or two.
3. Important information that is absolutely necessary when responding to emails should include:
(a) Your name and your company name, (b) your title, (c) address, (d) telephone (with area code), (e) your return email, (f) your website, (g) and of course, make sure you have a sensible subject line.
4. It should be noted that although the yellow pages are still used when people look to buy products, the Internet is now preferred over it.
5. Always remember that future clientele have probably already contacted your closest competitor.
6. The initial email is as important as a first sales meeting with a customer. Make sure that it stands out and conveys what makes your company outstanding in your field.
7. Remember that your customer already, in all probability, is usually accustomed to getting a lot of Spam email. Have a smart subject line that is short and easy to read, to ensure that your email is not confused with Spam or junk email or that it may never get read. Mentioning “as per your request at xyz.com” is usually enough.
8. Keep in mind that most Internet connections are still on dial-up, and downloading attachments larger than half of 1 mb would be rather cumbersome. Make sure that your emails are brief and to the point.
Source: http://www.ArticlePros.com/author.php?kevin
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