If you already have successful sales copy web sites, you may be somewhat skeptical by this title. Sure, you already have a list of testimonials as long as a toilet roll. But how believable are they really? I am sure that they work for you otherwise you would not bother to have any and many included in each of your sales copy letters.
Let me explain the fundamentals of testimonial support that everyone will agree on….
Place an ad with your claims that the buyer will gain the highest degree of satisfaction from buying the product. Some sales but a high level of skepticism and therefore you miss out in sales.
Money back guarantee within 30 days, works well but buyers tend exploit this system. Even with a very poor product only 50% will request a refund.
Word of mouth - very powerful but limited by how many friends you have and they have to help spread your great message. Small business places a high level of importance on this marketing tool.
Encourage satisfied buyers to send a testimonial of their product - works well, is used a lot (as it works well to increase sales!!!) but many buyers remain skeptical of how true the testimonials really are.
Use a public testimonial site that allows the public to express how good or poor the product really is (almost as believable as word of mouth yet reaches millions of readers that have shared a buying experience with the particular sales copy person or product).
Public testimonial sites are very powerful to satisfy buyers with good buying choices and which ones to avoid!! Each product owner has the opportunity to promote potential buyers not sure if to buy or not on impulse. They easily can visit a public testimonial site and let the comments associated with the product help them make the right buying decision. Usually there is a link on the sales copy page that opens a new window(product owners want to keep the buyer on their page as long as possible!!) Then the buyer returns to the sales copy letter and makes an informed decision to BUY YES or NO.
Sales product owners usually have a hyperlink on a public testimonial site that also hyperlinks to their product showcase site. Next time you are thinking of buying a product, why not visit a public testimonial site and do your homework first. If the product owner does not have a public testimonial site link, you should question what they may be hiding. Remember, good products will always encourage previous buyers to make open and transparent testimonials in an unbiased manner. Remember, good products will sell them self by word of mouth on public testimonial sites!!! If you have quality products, then this marketing secret is essential for increasing sales profit margins regardless if your business is large or small.
Source: http://www.ArticlePros.com/author.php?Harry Neubauer
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