RSS: The Wave Of The Future For Ezine Publishing
by Ken Hill
A powerful innovation, known as RSS or really simple
syndication, is destined to revolutionize the way ezines are
delivered to their subscribers.
In fact, Microsoft's plans to add RSS to the new version of
their Internet Explorer and Longhorn operating system means
that RSS will become mainstream very soon.
How can publishing your ezine in RSS profit you?
By using RSS to publish your ezine, you'll be able to
completely bypass the email filters that cause many ezines
to lose their profitability.
You'll also be able to have complete control over your
ezine's content, making your messages much more effective
because you won't have to worry about your ezine getting
blocked.
In addition, you'll never lose subscribers due to them
changing email addresses.
As long as your readers continue to subscribe to your feed,
they'll continue to get your RSS ezine, regardless of which
email they use.
Now, the key to creating a successful RSS ezine is providing
your readers with valuable content.
First and foremost, your readers are going to want useful,
informative content from you, and by giving them what they
want, you'll be on your way to:
a)more sales of your products
b)more commissions when you recommend your affiliate
programs, and
c)more repeat ad sales, because you'll have a very
responsive subscriber base.
An excellent way for you to add your own winning content to
your ezine is to write articles on the topic your ezine
covers.
Through your articles you'll be able to:
- build up your reader's trust in you.
- increase your status as an expert in your field.
- add your own unique voice and style to your ezine.
- successfully promote your business through your resource
box at the end of all your articles.
In addition to writing your own articles, you can ask your
readers to send you their articles, or you could publish
"free to reprint" articles in your ezine.
Some article writers also make their articles available to
their affiliates to earn commissions.
You simply join their affiliate program and then publish
their articles with your affiliate link in the resource box.
By doing this, you'll be able to easily increase your
commissions.
And if you have an affiliate program, you can also use this
strategy to get more new affiliates that will successfully
promote your products and add to your bottom line.
Source: http://www.ArticlePros.com/author.php?Ken Hill
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