Top 20 Ways to Build Trust
by Leva Duell
Copyright 2005
Trust is essential for business success. Follow these tips
to turn prospects into buyers, win their trust, and increase
sales.
1. Focus on your customers. Provide benefits.
2. Boost credibility with testimonials.
3. Send a clear message about who you are and how you do
business.
4. Mention how long you've been in business.
5. Overcome buyer resistance with a money-back guarantee.
6. Use correct spelling.
Trust is even more essential for Internet success. Follow
these tips to keep prospects coming back and increase your
online sales.
7. Obtain your own domain name.
8. Pay for hosting.
9. Include your name and business name.
10. Make it easy to contact you. Provide a phone number, 800
number, email address, and street address.
11. Provide valuable information.
12. Update your web site frequently.
13. Make your web pages easy to read and navigate, fast
loading, and professional looking.
14. Check your web site for broken links and missing
images.
15. Make purchasing easy.
16.Make your order form easy to find.
17. Accept credit card payments.
18. Inspire trust with a secure order form.
19. Provide several ordering options, including ordering
online, by phone, fax, email, and regular mail.
20. Answer your email.
Do your marketing materials and web site inspire confidence?
Check your sales materials and web site with these tips in
mind. Correct the problems. It will pay off in sales and
profits.
Source: http://www.ArticlePros.com/author.php?Leva Duell
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