Japanese market is the second largest market after US. Japanese economy has more or less stabilized but it is
still growing at a rate of 2%. Year 2007 was the ninth consecutive year in which Japanese economy registered growth
in positive terms. Unemployment is down to around 4% levels from 5.5% levels of 2002. Exports to United States and
China basically drive Japanese growth in terms of
economy.Japan’s exports to United States and China stand at around $ 240 US dollars. Japan has been affected by
subprime crisis, which has resulted in slowing down of housing demand.  But the potential for demand continues to be there.

Japan has always been considered an inspiration to rest of the world. Japan’s growth trajectory has shown a continuous movement upwards. It has been only the recent years when concerns are being raised on its growth.  The fact that Japan is sitting on heavy base, so even the substantial increase in GDP will result in only a small increase in percentage terms. While China and India have decided for continued efforts in driving the growth, the other BRIC countries are not far behind. All four countries have been showing a steady rise in their GDP. Japan’s economy is second largest aft USA. Therefore Japan’s figures were quite well and assured us about the good systems in place. Japan’s majority of exports are to China and USA.  For any organization to grow, Japan strategy detailing an action plan for capturing Japanese market is a must. An online, presence in Japan other than the conventional presence, does pay a lot in the long run. Reasons for giving Importance to online presence stems from the fact that by having and online presence in Japan, business organizations gain access to a big markets. Some of the important advantages are:-

• Access to the burgeoning market. Going by sheer size economy, Japan’s economy present a big canvas where organizations can play and make an effort to grab big businesses and markets. Online presence is probably the cheapest way of telling people that one has arrived. With various tools like e-marketing, search engine optimization etc the business potential can always be tapped.



• Enhanced awareness: through internet marketing models, the organization is always accessible.


•  24X7 supports. An online presence provides 24x7 hours support to the customers or the interested parties. Through online availability these organizations can provide whole gamut of supporting activities.


• Making a site address available 24x7 hours enhances accountability of an organization.


• In addition, the charges of making a website online today is very less and organizations can very well easily afford it.

The fact which is worth remembering is that making a site on line is not a big deal, but to make an effort to offer time bound responses and time frames set should be the benchmark.  No doubt that GDP growth rate of Japan is hovering at about 2%, but since the growth rate is coming from a very big user base the business potential is too huge to make any growth calculations.