When hiring a website monitoring firm or uptime auditor, you look for ways to ensure that your website is there when your customers reach your website you put an order, or make a long term commitment to consider your offers by filling up their details at a signup page. There is no better time for the website to be live than while your customer reaches your website. What will be the relevance of your website, if it is not there when a customer tries to reach your site? You may have spent huge advertising dollars to buy banner ads, text link ads, or search engine ads. The customer clicks on the advertisement to reach your site. There is nothing more embarrassing to you than to welcome a customer with an error message that the page is not available or is not accessible.

Such things can happen due to several reasons. One reason is the broadband connectivity that connects your website to the outer world. Of course there can also sometimes be server faults. In either case, the only person to suffer a loss is you or the business owner. The uptime auditor you hire will deploy three or more website uptime monitoring servers at different places around the globe. The network problems can affect website response time, page loading time, etc. There is nothing you need to buy when it comes to 99.99% guaranteed website uptime. There can be instances when errors can occur in the network. The web host must be able to find alternative methods to make sure the website is live and available to eager customers. You know the importance – at a simple click, the customers may reach your competitors.

The role of an uptime auditor is to notify you about website downtime, before your customers know, and more importantly your competitors know. Thus when you hire an uptime auditor for website monitoring, you ensure that you will do the business with your customers and not leave the customers to your competitors.