What You Must Do EVERY TIME To Guarantee Your Opt-in Success! Follow the simple rules below and you will assure you are getting the most out of your squeeze pages every time.
1. Create Urgency/Fear In Your Headline
When writing an effective headline for a squeeze page, it’s crucial you create urgency and/or fear. A squeeze page is not meant to make a sale… it’s meant to acquire a name and email address, period!
For example:
Urgency:
- As part of this special 48 hour marketing test…
- For the next 10 subscribers only…
Fear:
- If you fail to read this report, you have a 90% chance of never being able to…..
- Statistics have now shown that children can also be seriously effected by…..
2. Provide two opt-in forms on every page
You’ll increase your chances significantly if you provide two opt-in forms on your squeeze page. One form should always go in the top fold of the page, and another at the very bottom of the page as the last element.
3. Use a “graphical” opt-in box at the top of the page
This has been shown to increase my squeeze page opt-in rates by as much as 39%. Naturally, your sales copy will most dramatically affect your percentages… however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall opt-in rate.
4. NO External Links
This is where many folks fail! Again, this is a squeeze page with one sole purpose – GET THE EMAIL ADDY! Never place external links on your squeeze page. You can sell later. For now… no links!
Two options: Leave or subscribe.
5. Never ask for more information than is absolutely necessary in your opt-in form
I see it time and time again. Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc. Never ask for anything more than name and primary email address. That’s it! That’s all you need. You’ll drastically reduce your subscriber rates once you start asking for anything more from a customer.
6. Always provide your name and email address at the bottom of your squeeze page
In recent tests I’ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page. For optimum subscribe rates, include this information EVERYTIME! Personalization is a must.
7. Less Is More
Don’t confuse or over-complicate your opt-in offer. Keep it short and to the point. Too many times a squeeze page is far too long and confusing. Explain the benefits to your offer and that’s it. LESS IS MORE!
8. Privacy Policy
It’s crucial that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone. Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.
9. Professional Graphics
Never use a cheaply designed e-cover or software box with your opt-in offer. Nothing turns away more customers than cheap looking cover graphics. As they say… a picture says more then a thousand words… so make sure those e-covers are eye-popping and professional! It will definitely pay off in the long term.
10. Test…Test… and Test Again!
You can always increase your subscriber rates… ALWAYS! Until you’re getting every single visitor who lands on your squeeze page to opt-in to your list there’s always room for improvement! Never stop testing.
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