For the many Filipinos locally and globally, there will always be one kind of fast food restaurant that can provide them with the taste that they’ve gotten used to. A taste that lets them reminisce on their childhood memories, memories that involved a big red bee, wearing a blazer, shirt and chef's hat. And that fast food restaurant can only be the Jollibee Philippine.
The Jollibee Philippine is the biggest fast food chain restaurant in the Philippines. Catering to all ages, the Jollibee Philippine offers an American-style foods with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes.
Jollibee Philippine has been serving us with their delectable collection of fast food such as the Chickenjoy and Yumburger, but have you ever stopped and asked, “where and when did all of this started?”
As far as we can remember, the Jollibee Philippine provides us with the most delectable fast-food foods, but did you ever know that the Jollibee Philippine didn’t start off selling hamburgers or chickens? Yes, the first Jollibee store didn’t sell hamburgers, but ice creams
Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor at Cubao in 1975 with Jolibe as the original name.
But after sometime in 1978, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.
And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name "Yumburger" as well as the name "Chickenjoy".
The stores were re-designed, the service transformed into a full self-service, fast food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan put Manny Lumba on center stage by putting him in charge of franchise development.
Today, the Jollibee Philippine has become the biggest fast-food chain in the country; it also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. As of March, 2008, JFC has 1,466 stores in the Philippines namely, Jollibee having 627 stores, Chowking having 377 stores, Greenwich Pizza having 236 stores, Red Ribbon Bakeshop having 194 stores, Délifrance having 28 stores and Mang Pepe having 4 stores. It had 191 stores overseas.
Now every Jollibee Philippine has their own delivery services, but if you’re a Filipino working abroad and wanted to send some Jollibee Philippine food products to your loved ones back home. Then Express Regalo can provide you with the right services that you needed.
That’s about it, but if you want to know more about the Jollibee Philippine products then visit www.expressregalo.com
Source: http://www.ArticlePros.com/author.php?Christine Layug
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