When you ask a Filipino anywhere in the world, of what fast-food restaurant that they prefer amongst all, the usual fast-food restaurant their going to choose is the Jollibee Food Corporation. Jollibee Food Corporation widely known as Jollibee is a fast-food restaurant chain based in the Philippines.
Jollibee Foods Corporation, or widely known for many Filipinos as Jollibee, is a fast-food restaurant chain based in the Philippines. It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes.
Currently known today as the biggest fast-food restaurant in the Philippines, the Jollibee Food Corporation also extends its popularity as far as the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. But how much do you really about Jollibee Food Corporation?
Sometime in 1978, Tony Tan Caktiong and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Lumba, now Caktiong’s personal consultant, shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.
Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i" Lumba next created the product name "Yumburger" as well as the name "Chickenjoy".
Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus.
Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan placed Manny Lumba in charge of franchise development.
And today, As of March, 2008, Jollibee Food Corporation has 1,466 stores in the Philippines namely, Jollibee which has 627 stores, Chowking which has 377 stores, Greenwich Pizza which has 236 stores, Red Ribbon Bakeshop which has 194 stores, Délifrance which has 28 stores and Mang Pepe which has 4 stores. Jollibee Food Corporation also had 191 stores overseas. For more information about the Jollibee Food Corporation products, then visit www.expressregalo.com.
Source: http://www.ArticlePros.com/author.php?Christine Layug
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