This is a missed opportunity because transparent and easily accessible product quality information will increase your power as a consumer: you can form your own opinion with the help of experts and other users.
If you are well informed, manufacturers and retailers can keep pushing out their marketing messages but you can tune those out and make your own decision.
The internet makes this possible: with a couple of clicks every online consumer can check an independent, expert opinion.
This free flow and availability of information forces retailers and manufacturers to approach customers in a fundamentally different way.
Ten years ago it would have been unimaginable that Sony Ericsson would show the opinion of a 3rd party on their product, on the product page of their own corporate website.
Since the start of 2008 this is exactly what alaTest has been doing for them.
Still confused after googling for your camera? alaTest helps you with this.
alaTest collects all the information on the quality of the products in one place, analyzes it and calculates one score for the quality of the product.
The goal of alaTest is to empower consumers and help them make confident buying decisions.
As the leading global aggregator of review information, alaTest helps consumers make the right choice by presenting them with product quality information through different channels:
On its own sites, alaTest provides structured and reliable information about the quality of products to stimulate confident buying decisions. Summarized information including links to reviews, together with a multi-factor product rating algorithm called the alaScore, enables objective and simple product quality comparison.
Through its network of partners, alaTest provides reviews to consumers on partner eCommerce sites. At the shop, price comparison or manufacturer site, consumers can directly check the opinion of independent 3rd party experts and alaTest on the quality of the product, just before buying it.
You need guidance to get out of the jungle of product information, reviews and websites.
alaTest shows the way and so helps shift the power from manufacturers and retailers to you, the consumer.
Source: http://www.ArticlePros.com/author.php?Jessica Edison
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