Consumption Structure and Popular Trends of European Toy Markets
In last decade years, it took place a thorough change in European toys and games industry. The market share increases gradually and has accounted for more than one third of the whole world’s toys and games market. In recent years, electronic toys rise greatly, video games become more and more popular, and wooden toys still charm children a lot. Especially rc toys in electronic toys market, such as nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc. increase rapidly.
In past 1-2 years, European toys market had belowing features and trends:
The highly important factor still was price, although most parents in rich countries such as U.K., Holland and France liked to buy large-scaled toys, those toys had a rather cheap price usually under 8 EURO. A great deal of European parents believed that wooden toys were educative and innovative, and wooden toys were typical toys in children’s rooms, and it would keep growing in European wooden toys market. Parents were always pleased to buy the toys of teaching while playing for their children, which had caused educational toys white-headed in years of 2005 and 2006 in Europe. The European Union had imported toys from developing countries as many as 50% of its total amount and were still on its way of increasing. Among them 40% were carried out by importers, and the left were mostly accomplished by agents and centralized purchasers.
After all, in next 5 years, traditional toys sales in European market will change little, however, with the growing purchasing power of some countries, it will go up. Traditional toys combining electron and interaction like early educational toys are being a stable developing period. Video game products will keep increasing strongly. And rc toys, such as nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc will also have large market in adult toys.
Take a look at the main countries in EU, in U.K. electronic toys will grow fastest and have the largest market, rc toys in electronic toys market, such as nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc will become most popular. And the total amount of toys market in U.K. will reaches 6 billion EURO by 2007.In France, markets of infant toys and early learning toys will grow fast, and infant toys market is in process of growing fast because of high birthrate in recent years. Video games will be very popular, and it will rise of 25% in next 5 years.
Comparing with other European countries, technical toys for such as architecture, vehicle and electronic training toys will be more popular in Germany. Music, dancing and doll toys will be fully fashionable in Belgium. Mobile phones, voice recognition games and virtual games will be in fashion in Spain.
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