The Role a Website Plays in Building a Counseling Practice
Your counseling or therapy website can be a great tool to keep your clients updated on the changes in your business and in the therapy market in general. Your website can replace hand-out materials and even more sophisticated educational elements if you incorporate video and audio. You can link to articles on the Internet, post articles directly onto your website, add your monthly newsletter, and incorporate educational pages on your site.
Some ideas for client retention & educational elements on your site are:
• Newsletters and a newsletter archive
• Articles postings
• A Message Board or Forum on topics related to Fitness
• A BLOG focused on educational postings
• Links to other qualified resources
• An interactive survey
• Video and audio clips
• Offering educational E-books
As you naturally add articles and content to your website over time, you will also improve your search engine ranking.
While the search engines will drive traffic to your website, another important factor to attracting attention to your site will be your own website promotions. Ideas to drive traffic to your website are listed below:
• Add your domain name to all printed materials that you pass out such as business cards, letterhead, post cards, and brochures
• Add your domain name to the signature in your email
• Add your domain name to your phone message
• Attend networking events and pass out information directing people to your website
• Send out e-newsletters with several direct links to pages within your website
