Dubai Desert Classic – An Event of Culture, Enthusiasm and Excellence
Dubai, considerably the most well known country in the United Arab Emirates is steadily rising in the international world as an icon of leisure, entertainment and shopping. The international trade which flowed in from multicultural sources has been the main rationale behind the country’s success. The annual Dubai Desert Classic is but one gem in Dubai’s crown of supremacy. It is an annual professional golf tournament which is usually played in February or March and is part of the European Tour Schedule.
The event which was inaugurated in 1989, was the first European Tour event in the Middle East. The tournament is played on the ‘Majlis’ course at the Emirates Golf Club. The club is historical in essence as it was the first grass course to be built on the desert. The eminence of this event is notable for attracting some of the biggest stars in the world of golf. The event has also attracted a number of golf fanatics who travel to view this prestigious event. The Dubai Desert Classic is advertised by many Dubai luxury hotels in order to promote hotel bookings during the period. Some Dubai hotels have special packages and rates for guests throughout the period of the event.
Tiger Woods clinched the title in this year’s tournament and underlined his status as the world’s greatest player with a thrilling final round performance. It is Tiger Woods’ second victory and is the second player to win the championship more than once, with the first being Ernie Els who has won it three times. The prize of the tournament is US$ 2 million, however there is more at stake for a golfer than the purely financial reward. Winning aside, competing in this tournament is the pinnacle of a golfer’s career.
Events like the Dubai Desert Classic are an integral part of showcasing Dubai as one of the greatest business and pleasure destinations. It also allows to demonstrate Dubai to the world as being vibrant with culture, enthusiasm and excellence.
Naveen Marasinghe is an Online Marketing Executive at eMarketingEye which is a search engine marketing company that offers <a href="http://www.emarketingeye.com/" target="_blank"> PPC Management</a> and <a href="http://www.emarketingeye.com/" target="_blank">SEO services</a> and specializes in serving the online travel and hospitality industry.
