by Karon Thackston © 2007, All Rights Reserved
There I was – stuck, staring at my computer screen and gritting my teeth. "All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?" Ever been there? Ever had several catalog descriptions or pages of copy to write about products or services that are the same, but different? What's the biggest problem? Knowing how to identify those all-important differences!
I guess one way to get around this hump that practically every copywriter hits would be to make a list of the different ways I'd described products before. Then, I could just refer back to my list for ideas. I never was smart enough to do that. But Marcia Yudkin was!
Before I continue, let me say that the last time I positively reviewed an ebook was over a year ago. I'm rather particular about whose work I endorse. But this book offers so much value; I became an immediate evangelist.
Marcia is author of the ebook "73 Ways To Describe A Widget." I bought the book on a whim because it was inexpensive and the title intrigued me. Doing that was definitely a smart move! I printed the ebook and took it with me when I went to a local sandwich shop for lunch. I thought I'd flip through a few pages there then read the rest later. However, by the time I'd finished my sandwich and fruit, I'd also finished the book!
This quick-read doesn't waste time with long introductions or fluff. It has an easy-to-follow layout that simply delivers idea after idea after idea. Seventy-three of them to be exact. Each idea was backed with a quick example to show you (as well as tell you) how to use the idea. I'm sure the people eating at the tables around me wondered if the restaurant was having an electrical shortage because light bulbs kept popping on and off above my head. "Why didn't *I* think of that?!" was frequently mumbled under my breath.
But the proof is in the practice (my version of an old saying). Would I ever actually use any of these bright ideas? Or would this be just another ebook I bought, read and put on my shelf? The test would come just about two weeks later.
Just imagine needing to write copy for 20 sterling silver necklaces that are all very similar. After about 10, you'd start to draw a blank. That's when I remembered the "73 Ways" book. As I flipped through the pages filled with ideas, the floodgate opened, and the ideas began pouring in. Not only was I getting ideas directly from Marcia's book, but the surge of energy to my brain was also allowing me to come up with more ideas of my own. Before long, the project was done, and I was off to celebrate! I've used the book several times since then and have no doubt I'll reach for it often.
As a copywriter with over 25-years experience, I have certain resources I keep on my bookshelf within arm's length at all times: regular thesauruses, specialty thesauruses, several dictionaries, writing guides and more. In just a short time, "73 Ways" has earned its place on the top of my bookshelf.
If you write copy, I highly recommend this ebook. As always, Marcia offers a money-back guarantee. If you aren't satisfied, request an immediate refund. As for me? You won't see me giving up my copy anytime soon!
Source: http://www.ArticlePros.com/author.php?Karon Thackston
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