Copywriting/Writing & Speaking

21. Copywriting Makeover: Facts Vs. Fantasy (Part 1 of 2) — 2006-11-30
    by Karon Thackston © 2006, All Rights Reserved Time for a pop quiz! Name three products that sell better when a facts-based approach to copy is taken. Just off the top of my head I'd ... »
    
     
22. Opening Sentences That Close the Sale — 2006-10-27
    by Karon Thackston © 2006 It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and ... »
    
     
23. Will Longer Keyphrases Hinder the Effectiveness of Your Copy? — 2006-10-16
    by Karon Thackston © 2006, All Rights Reserved The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you ... »
    
     
24. Copywriting Secrets That Can Double Your Marketing Response — 2006-09-20
    #1. START WITH WHAT THE PROSPECT WANTS Most marketing falls short for one reason: it focuses on the product or service. The inevitable result of this line of thinking is a list of ... »
    
     
25. Advice On Optimization Of Texts & SEO-copyrighting — 2006-09-19
    by Peter Fox © 2006, Allin4.com Peter Fox SEO-copyrighting is a creation of texts which meet three requirements: " Optimization for search systems " Convenience of ... »
    
     
26. Successful Copywriting Checklist — 2006-09-08
    Use this copywriting checklist for copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead ... »
    
     
27. The Purpose and Practice of Writing Successful SEO Articles — 2006-08-31
    by Karon Thackston © 2006 I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title ... »
    
     
28. Wizards Message Boards — 2006-08-21
    The team entered the National Basketball Association (NBA) in the 1961-62 season as the Chicago Packers. That time, they only won 18 games in the first season. However, despite the poor ... »
    
     
29. DMOZ Adsense Browse Fraud Digitaling watch You — 2006-08-20
    Private program and continue viable for their payment that's right how would you field if you were making nothing and now you're making and plastic of 3000 a day.of course you ... »
    
     
30. Copywriting With Google's Dynamic Keyword Insertion Tool — 2006-08-18
    by Karon Thackston © 2006, All Rights Reserved Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. ... »
    
     
31. Do You Know What You Are Really Selling? — 2006-08-01
    Before you sit down to write that killer sales letter for your product just ask yourself these magic words “What Am I Really Selling?” I hope you’ve got a really good ... »
    
     
32. The 2 Most Common Mistakes When Writing With Keywords — 2006-07-20
    by Karon Thackston © 2006, All Rights Reserved It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too ... »
    
     
33. Top 10 SEO Copywriting — 2006-06-22
    by Karon Thackston © 2006, All Rights Reserved What would happen if…? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen ... »
    
     
34. Is Your Copy Trusted by Google? — 2006-06-12
    by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. ... »
    
     
35. Making It Easy for Customers To Choose You — 2006-05-22
    by Karon Thackston © 2006, All Rights Reserved Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a ... »
    
     
36. Interesting Preliminary Results On Headlines — 2006-05-22
    Soon, I?ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last ... »
    
     
37. What Does It Take To Succeed As An Independent Copywriter? — 2006-05-21
    In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable ... »
    
     
38. Keyword Use That Goes Beyond the Search Engines — 2006-05-08
    by Karon Thackston © 2006, All Rights Reserved It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, ... »
    
     
39. Contentgurus.net is Open for Business! — 2006-05-07
    Recently, a company named Content Gurus has opened, offering quality web content at a very competitive price. The type of services offered is almost limitless, and they have a group of ... »
    
     
40. What You Need To Know Before Hiring A Copywriter — 2006-04-23
    The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a ... »